About the designer

Victoria Cooke

Once you get to know Victoria Cooke it is easy to understand why her fashion boutiques, which had treasures from the South of France, Copenhagen, Brazil, Italy and many other European destinations, were so unique. Cooke brings her fascinating experiences as an international model, & fashion designer to her new WILD 'BOUT YOU Brand.

Designed in Santa Fe, New Mexico, Aspen Colorado and produced in the USA. Victoria inspires to continue a 150+ year fashion design tradition known as the "SNAP DUSTER". The WBY brand reflects on the legacy of the Wild West, with its signature details which are the hallmark of the Western Lifestyle. Wild 'Bout You remains committed to the beauty of the West through her support of America's wild horse rescue through

“O say, can you see, by the dawn’s early light”

- Francis Scott Key, c.1814 

Victoria E. Cooke, creative designer and direct descendant of Francis Scott Key, finds her own creativity and poetic outlet. Cooke brings her fascinating experiences as an artist, model, and American fashion designer to Lucchese Bootmaker. 

Designed in Santa Fe New Mexico, Aspen Colorado, and produced in the USA. Cooke aspires to continue a 150+ year fashion design tradition known as the “Snap Duster.” The allure of the Western style lies in its innate coolness. One cannot help but assume a certain swagger when wrapped in a Snap Duster. 

“I love the idea of tomboyish femininity, grit, sparkle, and shine,” says Cooke. 

Duster Collections can be found in all Lucchese Stores, and online at


Designed in Santa Fe, New Mexico



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